Everyone in business wants to be “Professional” in their photos.  Seriously, what does that even mean anyway?  

"I get things done." "Trust me, I know what I'm doing." "I’m the best at this." It’s ALL the same for us “professionals”.  So what makes us DIFFERENT at the end of the day? 

The standard photos are the same thing over and over.  

Boring...

Posed...

Staged...

Impersonal...

Blank slate...

Uncomfortable...

Cookie cutter...

 

Almost every photo I see out there is the exact same thing, just with different people in them.  Same poses, same “empty-forced-smile” expressions, same body language....in other words...BLAH! 

 

If we gave consideration for our pictures the same way we do a face to face meeting...they would look the way MY pictures do.  REAL, RELATABLE, AUTHENTIC! 

 

Body language, micro expressions, hands, face, shoulders.  The way your clothes fit, fall, drape, hang & hug.  The level of relaxed yet still energized & engaging vs. stiff and trying to appear a certain way...all of these things translate into a picture.  The rules for person to person connections are tossed out the window in photographs, I say that’s not a good thing!  If you don’t stand that way, sit that way, smile that way or behave that way in real life why would you want to represent yourself that way, or your business, or products and services? 

 

Let’s BE real. Then the people drawn to you will be real and the connection will be genuine and the relationships will be personal and loyal and long lasting!  

 

I think THAT’S the only way to do business these days!  

 

Together, let's evoke the REAL YOU.

 

XO Jola